cokedeal

In an unusual arrangement, Coca-Cola has committed millions of dollars not only to buy ads on the new WB series Young Americans which debuts tonight (Wednesday), but also for regular product placements during the show, the Wall Street Journal reported today. (Coke product placements figure in the opening scene in tonight's episode and in three other scenes as well.) "We're taking the shackles off in terms of innovation and marketing, " Jeff Dunn, senior vice president of marketing for Coca-Cola North America, told the newspaper. The Washington Post indicated that the show had been shelved by the WB until Coke showed interest in bringing it "back from the dead."

Coke Plastered All Over New Show; It's A Deal Thing